Naïade

2026 · E-commerce

A concept online store for a fine jewellery house, made to feel as slow and deliberate as the pieces themselves.

Naïade is a brand we dreamed up to stretch ourselves on luxury e-commerce. The brief we gave ourselves was simple: three Paraíba tourmaline pieces, one collection called The Deep End, and a website that sells them without ever feeling like a shop.

The homepage opens on a single moody shot beside a pool at night. As you scroll, the camera moves in close on the earrings, then the pendant, then the ring, with a quiet index down the side so you always know where you are.

Each piece gets its own card with the details a buyer actually wants (carat weight, metal, setting) and an add-to-bag button right beside it. Near the end the full set comes together on one page, and the site signs off with a big wordmark and an invitation to book a private viewing.

The pieces and prices are made up, but the craft is real. It's the same care we bring to any brand that needs its website to feel as considered as what it sells.